Ezgi (PhD, MBA, BA (Hons), FHEA) is a Lecturer in Digital Marketing within the Marketing Division within Brunel Business School.
Her primary research interest has focused on the contexts of robotic services, virtual experiences, and the social influence effects in those settings. Ezgi published in international academic journals, such as Annals of Tourism Research, Journal of Consumer Behaviour, and Behaviour & Information Technology. She is the recipient of prestigious funds such as the British Academy/Leverhulme and Marketing Trust and the Best Paper Award in the AMA Winter Conference.
She currently serves in the Editorial Review Board of Psychology & Marketing.
Mainly trained in consumer psychology using experimental methodology, Ezgi is interested in examining how various experiences (such as together-alone experiences, and virtual experiences) affect individual consumers. Her recent works look at the role of algorithmic and robotic services` impact on consumers and desired marketing outcomes.
Over the years, she has established several fruitful research partnerships with co-authors from other countries, including Sweden, Denmark, and Turkey. She frequently collaborates across disciplines, serves in external boards and currently serves as RDA in two PhD student committees and co-supervising an external PhD student.
